Today, at MINExpo 2012, Mining Technologies International (MTI) launched their new domestic-pride focused campaign.
The campaign’s tagline, “We build equipment, we build communities, we build relationships” is centred around the company’s local connection on the global front.
MTI started in Sudbury, Ontario in a single 35,000 square foot shop, and since 1995 has grown to employ more than 450 employees, located around the world.
According to Bob Lipic, President and CEO of MTI “our people are at the heart of our operation, and we wanted this campaign to show the hands behind the work.”
“We (MTI) would not have been able to build a company this strong, without the people who built us.”
MTI is also known for their “community-first” approach to business. This part of the campaign will shed light on their involvement in countless local charities and causes in every single city the international company calls home.
“Since the beginning, a major focus of ours has been working towards building even better communities for our employees and neighbours to live and work,” Lipic continued.
He explained that good business goes beyond what happens inside of the walls of their offices and shops. That it extends to everything from supporting youth to assisting in the efforts of local food banks.
And their presence is felt. In Sudbury alone, MTI has been a long-term supporter of such initiatives as Juvenile Diabetes Research Foundation, The Sudbury Food Bank and a proud supporter of the growth of trade programs.
The last aspect of the campaign is building relationships. Building relationships goes towards client-focussed innovation. By building strong relationships with their customers, MTI has been able to
promote efficient and effective development of equipment and improve the utilization of that equipment.
“Even with all the technology available today, we believe that true relationships are built through a handshake, a site visit, or even on the sidelines at a soccer game,” Lipic emphasized. “This truly lies at the core of everything we do. Understanding our clients needs, is what allows us to continue to improve our equipment and provide even better service to our customers every day.”
“Innovation does not come from just one individual, it comes from our entire team and things we build.”